Fremantle
A couple of blog posts from my feed this week make me glad that there are companies around who are just interested in providing a good stable service that people want, without trying to stuff AI into every corner of it.
From Fastmail: This blog post was not written with AI, by Bron Gondwana, 2 October 2025:
It’s all the rage right now. Everyone is scrambling to put AI into their products. The uncanny valley is shrinking enough that it’s hard to see how much AI was used to write something.
[…]
I stand by one of the most important truths about email. It’s not only the largest and most diverse social network, email is your electronic memory.
[…]
This is where the immutability of email really shines. An email is your copy, and the sender can’t revise it later. This is frustrating when you’ve sent the wrong thing and have to send a separate correction later, but in the long term it’s insanely valuable.
And Netlify (they've had half a dozen AI posts recently): From Git clone to prompt: how AI changed the starting line for developers by Gehrig Kunz, 29 September 2025:
Discover how AI prompts replaced Git clone as the starting point for developers. Learn why prompt-driven development is reshaping how we build and deploy web apps.
Prompt-driven development is a new approach where projects begin with natural-language prompts instead of cloning repos. Developers describe their intent, and AI scaffolds functional code, moving the starting point from setup tasks to live project creation.
For over a decade, starting a new project began with opening GitHub, cloning a repo, and wrestling with setup before anything appeared on the screen. Today, many projects don’t begin with a repository at all. They begin with a sentence.
I know which company I'm happier giving money to.
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