Fremantle
Building a less terrible URL shortener by The Lego Mirror, 23 July 2024:
URL shorteners are generally a bad idea for a few main reasons:
- They obfuscate the actual link destination, making it harder to figure out where a link will take you.
- If they disappear or are shut down, the link is broken, even if the destination is fully functional.
- They often collect extra tracking/analytics information.